Who
The company was founded by Pavlos Hitiroglou in 1919. In recent decades it has evolved into one of the most dynamic companies in the field of textiles andupholsteries. Today, it maintains branches across Greece and continues to export products abroad, in the Balkans, Cyprus and the Arab states.
What
Our task was the creation of a new identity for the Hitiroglou stores. We provided design and construction services for the stores in Kifissia, Ilion and the one on Mitropoleos Street at the centre of Athens. The Hitiroglou Selections feature products by the likes of Sati, El- Cid, Apelt, Saub & Viebahn and Unique Trend by Zoe. Under its new refreshed image, Hitiroglou Selections is ready to showcase these quality products in its newly designed showrooms, as well as to offer high quality services to new and returning customers.
Where
The newly designed corporate identity was first implemented in the Nea Erythraia store with great success. The store in Ilion was the second one to integrate the new “Hitiroglou Selections” image and apply a new promotion logic to merchandising.
When
The store in Kifissia was designed in 2004 and was completed within 5 months. Design for the store in Ilion started 2 years later and was completed within 4 months.
