The international fashion house Celine started out in Paris in 1947 as a children’s shoes outlet. In 1950 it expanded to leather products and accessories, including perfumes. Ten years later it opened several stores selling women’s garments. In 1970 Celine was bought by LVMH and joined ranks with houses like Dior and Givenchy. Today Celine is one of the most famous fashion houses in the world. Α&Μ carried out the corporate identity implementation at the Glyfada store on behalf of Celine’s exclusive dealers in Greece, Carouzos.