Haagen Dazs ice cream was founded in1961 by Reuben Mattus. He perfected the first super-premium ice cream during the course of many decades of trial. The first store opened in 1976 and the company was sold in 1983 to Pillsbury Company, which maintained the traditional recipe and expanded the network to 50 countries. The Haagen Dazs chain of stores is also present in many locations of Athens. Our collaboration with the ice cream company began in 2008 with the construction and corporate identity implementation at the stores in Pangrati, Paphos and SSP Cairo.