Puma is one of the largest German multinational companies, producing high-end sports shoes and apparel. In 1948 Rudolph Dassler founded Puma which became known for its football shoes and its sponsorship of famous football players. Today Puma holds a 25% share of the US sports brands and distributes its products to more than 120 countries. It employs more than 9.500 people. In 2007 it became part of the French PPR Group. Α&Μ carried out the adaptation and implementation of the international corporate identity in all the Puma stores in Greece.