Quicksilver is one of the most well-known brands of sportswear, swimming suits, apparel and surfing equipment. It was founded in the USA in 1976 by two young surfers, Robert B. McKnight and Jeffrey Hakman. Despite the strong competition, the Quicksilver products stood out at the local retail stores. Very soon the company had an international clientele. Α&Μ undertook the implementation of the Quicksilver corporate identity at the Athens and Thessaloniki stores