Ma Cherie

Project title:

Ma Cherie


Athens, Greece


37.9776473, 23.7420232


in 2013

Ma Cherie

Since 1981 D. Petropoulos S.A has been the main wholesale distributor of luxury lingerie in the Greek market. Having a 32-year experience in women’s lingerie the company now implements a new concept of standalone lingerie shops branded as «Ma Cherie». Designing a concept lingerie store which reflects a feminine feeling and elegance combined by a sense of comfort has been a challenge for Α&Μ. By utilizing earthy tones and grayscale palettes, we constructed wooden floors and infused a retro mood through the use of furniture and antique lights. The Α&Μ creative team gave the store an atmosphere of women’s boudoir which resembles a more feminine bygone era. The unique 90sqm project is located in the heart of Kolonaki  and was completed by A&M on March 2013.